The Magic of Soft Touch : Complete Guide to Renovating Interior Plastics.

Interior plastics, particularly those with a soft-touch finish, play a key role in the overall aesthetics of high-end vehicles. Unlike conventional plastics, soft-touch materials offer a luxurious feel, a smooth surface and an elegant appearance. These characteristics contribute significantly to creating a refined atmosphere inside the passenger compartment.


In a prestige vehicle, where attention to detail is paramount, soft-touch interior plastics are often used on key surfaces such as the dashboard, door panels and centre console. Their presence not only enhances visual comfort, but also the tactile comfort of the occupants, taking the driving experience to a higher level.

However, over time, non-renovated soft-touch plastics can show signs of wear and tear. In particular, they tend to develop a sticky feel, thus altering their initial appeal. In addition, pictograms may begin to fade, and fingerprints or scratches may appear, compromising the overall aesthetics of the interior.


This is why refurbishing soft-touch plastics is crucial to preserving the characteristic interior elegance of high-end vehicles. Restoring the soft-touch surface not only ensures a pleasant visual experience but also avoids inconveniences such as stickiness, guaranteeing a sophisticated look and a lasting feeling of luxury.

Understanding Soft Touch


- Definition of soft touch and its distinctive characteristics : 

Soft touch refers to a specific surface finish applied to materials, typically plastics, to create a soft and pleasant tactile sensation. This finish aims to replicate the texture of leather, offering a silky and comfortable tactile experience. Distinctive features of soft touch include a smooth and silky texture, enhanced tactile comfort, a luxurious appearance, and reduced glare.

- Reminder of the importance of maintaining this luxurious feel in the cabin : 

It is crucial to emphasise the importance of preserving the luxurious feel of the ‘soft touch’ inside the cabin of a prestige vehicle. This feature goes far beyond aesthetics, playing an essential role in the overall experience of the vehicle's occupants. Maintaining this luxurious feel ensures increased driving comfort, a stronger brand image, high customer satisfaction, higher residual value, and differentiation in a competitive market. Thus, preserving the soft touch not only helps to maintain aesthetics, but also invests in comfort, customer satisfaction, and the longevity of the brand image.

The challenges of soft touch renovation

Identifying common problems with interior plastics is key to ensuring a complete and effective refurbishment. These problems include wear and tear, discolouration, scratches, sticky buttons, and pictograms that fade over time.

Wear and tear generally occurs in high-traffic areas, such as armrests and seat edges, where daily use can leave visible marks. Discolouration, on the other hand, is often the result of prolonged exposure to sunlight, altering the original colour of the interior plastics.

Scratches are a common problem, caused by hard objects or clumsy movements inside the vehicle. These marks can compromise the overall aesthetics of the interior. Sticky buttons are an additional nuisance, affecting the functionality and comfort of use of the controls.

Finally, pictograms that fade over time create readability issues, sometimes making buttons and controls difficult for vehicle occupants to understand.

Understanding these issues from the outset is crucial to developing an appropriate renovation approach. Cleaning, repair and restoration techniques must be tailored to the specific nature of the damage observed on interior plastics. This ensures a complete renovation that goes beyond aesthetics, helping to restore the vehicle's interior as a whole.

Auto Elite stands out as a company specialising in the aesthetic renovation of luxury vehicles, offering high-end services to restore life and elegance to the interiors of these exceptional vehicles.

As specialists in automotive refurbishment, Auto Elite has built a reputation for excellence by focusing on detail and offering tailor-made solutions for each vehicle. Our highly qualified team is trained to deal specifically with the aesthetic challenges faced by luxury cars, with particular expertise in refurbishing interior plastics, focusing in particular on the luxurious feel of soft touch.

What sets Auto Elite apart is our commitment to quality and professionalism. We understand that owners of luxury vehicles demand an exceptional level of attention, and that is precisely what we offer. Every detail is taken into account, from the initial assessment of interior plastics to the application of specialised restoration techniques, ensuring flawless results.

Our personalised customer approach allows us to understand the specific needs of each vehicle and its owners. We strive to exceed expectations by offering aesthetic solutions that not only preserve the intrinsic value of prestige cars, but also enhance the overall driving experience.

At Auto Elite, a passion for perfection is at the heart of what we do. We are proud to play a vital role in preserving the beauty and prestige of exceptional vehicles, offering our customers a driving experience that goes beyond aesthetics.



Some renovations by AUTO ELITE.

The steps to a successful renovation

1- Assessment of plastics

Assessing damage to plastics is a crucial step.

This allows us to estimate the duration of the work, the costs involved, and, of course, to adapt the work to be carried out according to the condition of the vehicle's interior.

2- Removal of plastic parts

In order to achieve unbeatable quality results, we make it a point of honour to dismantle every piece of plastic that needs to be treated so that we can reach every nook and cranny and restore the plastic to its original appearance and durability.

3- Stripping

The stripping stage involves exposing the plastic by removing the varnish and damaged paint using a specific product, then using a sandblaster to achieve a perfect finish.

4- Repair

IIf the plastic is broken, it is repaired using a special adhesive.

This step allows the original part to be preserved, which is essential for most enthusiasts.

5- Painting

Once the previous steps have been completed, paint is applied to the plastic parts, matching the original colour thanks to extensive research carried out beforehand.

6- Laser

Once the paint is dry, the pictograms are reproduced identically using a high-quality laser that has been carefully adjusted and tested.

7- Varnish

The final step is to apply the varnish. This is what gives the product its original appearance and a soft-touch feel, while ensuring it remains in perfect condition over time.

8- Reassembly

Each part is then reassembled, paying close attention to the location and orientation of each component and matching each screw or washer to its original position, adding any that were missing during disassembly.

9- Interior cleaning

For a perfect finish and quality service, the vehicle interior is thoroughly cleaned to remove any traces left behind, for example, by sticky varnish from damaged plastics.

This adds value to the refurbishment service and highlights the work carried out on plastics.

Care instructions to preserve the Soft Touch


 Recommendations for preserving plastics :


  •   Avoid excessive exposure to sunlight: Limit prolonged exposure of interior plastics to direct sunlight to prevent discolouration and premature deterioration.


  •   Use sun protection: When exposure to sunlight cannot be avoided, using sun protection for windows can help reduce the harmful effects on plastics..


  •  Regular cleaning: Establish a regular cleaning routine using mild, suitable products. Avoid abrasive cleaners that could damage the surface.



  •   Avoid sharp objects: Exercise caution when using sharp objects inside the vehicle to avoid scratches and damage to newly refurbished plastics.


  •   Use seat covers : Where possible, use seat covers to minimise wear and tear in high-traffic areas and preserve the refurbished appearance 


 Suggestions for suitable cleaning products :


  •   Mild plastic cleaner: Choose cleaners specially formulated for interior plastics, preferably mild products that preserve the soft touch.


  •   Microfibre cloths: Use microfibre cloths when cleaning to avoid scratches and ensure a smooth surface.


  •   Non-chemical cleaners: Opt for non-chemical, environmentally friendly cleaners to preserve the integrity of materials while ensuring effective maintenance.

Customers testimonials :

"What can I say... it's just perfect!

Work carried out on a Maserati Granturismo - renovation of sticky buttons / paint touch-ups / ceramic treatment / wheel rim painting / tyre replacement...

A true enthusiast and excellent service!

I highly recommend them."


"I am completely satisfied with the work done by Driss BOUNOUAR from AUTO ELITE 35 on my MASERATI Gransport Blu Mediterraneo.

He brilliantly treated all the plastic parts of the car, renovated the leather, corrected and repainted certain bodywork elements, polished and applied a ceramic coating to the bodywork. It was a wonderful project that has just come to an end. I highly recommend him."

"I recommend him 100%!

My plastic parts were in poor condition, and Driss did a professional job of restoring them to factory condition...

It's simply amazing!"

In summary, renovating interior plastics with Auto Elite offers a myriad of benefits that transcend aesthetics, creating an exceptional driving experience for owners of prestige vehicles.


Our specialised approach, ranging from thorough assessment to the application of expert refurbishment techniques, aims to restore the luxurious soft-touch feel, eliminate signs of wear, discolouration and scratches, and resolve issues such as sticky buttons or faded pictograms.

The advantages of choosing Auto Elite for interior plastic refurbishment include :

  • A highly qualified team with specialised expertise in the refurbishment of luxury vehicles, guaranteeing exceptional results.
  • A refurbishment tailored to the specific requirements of the vehicle, ensuring a personalised approach for each customer.
  • Restoring the luxurious feel of soft touch is at the heart of our approach, preserving the original elegance and comfort.
  • Our refurbishment techniques aim to ensure long-lasting results, preserving the interior beauty of the vehicle over time.
  • Auto Elite helps to enhance the image of prestige vehicles by preserving the interior aesthetics and luxurious feel.

To discover how Auto Elite can transform the interior of your luxury vehicle, we warmly invite you to contact us for a personalised consultation. Whether you are looking for a complete renovation of the interior plastics or maintenance advice, our team is ready to meet your specific needs and offer you a redefined driving experience.

At Auto Elite, perfection is our commitment, and we look forward to showcasing the interior elegance of your luxury vehicle.